Orchestra™ ‘s team of senior business consultants providing management solutions through instruments to fine tune your company, has been built and developed over more than 30 years, and is currently composed of the following associates:


Alessandra Fachada Bonilha

Lawyer, Partner at FACHADA BONILHA ADVOCACIA - Conflict Prevention & Solution, with 30 years of experience in Corporate Law, working in business recovery and debt restructuring, implementation of Family Governance and Estate Planning and Succession for Families and Family Businesses. In these same fields, in addition to corporate and contractual issues, she acts as a Conflict Mediator in the Corporate, Private and Judicial areas. She is part of the list of mediators of the main Mediation and Arbitration Chambers in Brazil.
She is specialized in Governance and Legal Planning in Family Businesses by FGV-Law, Negotiation by Harvard Law School, trained in mediation by “The Center Of Mediation in Law” - NY. Certified mediator advanced by ICFML and post graduated in Group Dynamics by SBDG.
She is a member of the CNJ Conciliation Steering Committee. She chairs the Mediation Commission of OAB-SP - subsection Butantã. She is director of CONIMA - National Council of Mediation and Arbitration Institutions and co-author of books and articles related to the theme Family Business and Conflict Management.


Beti Sefrin

Dedicated for over 30 years in corporate communication, specializing in crisis management and strategic digital communication. She has a degree in Journalism, Advertising and Propaganda and a postgraduate degree in Business Administration, and participated in several international seminars on communication, marketing and negotiation, with Philip Kotler, Claus Moller and others. She was a professor at the Faculty of Publicity and Propaganda, Famecos / Puc, being a member in several editions of her body of judges of the projects enrolled in SET-Universitário Internacional, in the strategic communication planning category.
She founded RBCE - Brazilian Business Communication Network of which she is a member. Is director for Rio Grande do Sul of ABRACOM - Brazilian Association of Corporate Communication. Founder and director at Insider2 Comunicações

Beti Sefrin

Fabrício Feijó

Entrepreneur, with academic background that includes MBA (FGV-EBAPE – Rio de Janeiro), MBA – Management and Marketing (FGV-EPGE), post-graduation in Teaching Methodology and Research (FGV-EPGE), being also graduated in Social Communication (PUC-RS). Carries a professional business executive experience in sales, marketing and controlling leader positions, besides teaching and consulting activities.


Gil Picanço

Graduated in Business Administration (UFPR – Curitiba), with several extension courses in economics, finance, futures market, strategic planning and marketing. Has a professional experience of 57 years, 10 as a teacher, 18 as executive top positions in credit, CFO, General Manager and CEO. For the last 29 years acting a business and management consultant for medium and large companies in many sectors.


Maia Francisca G. Lannes

Business Administration graduate (PUC-RS), MBA (FGV-SP), and extension courses in management, planning, production control, costs, Quality process, lean manufacturing, process analysis and design, IT, systems implantation, logistics and supply. Expertise in these issues accumulated along 43 years of business practice, 12 as executive in commerce and service companies and 31 as member of the consulting team and interim management crew of Orchestra since the creation of Strategos – Strategy & Management, as one of its cofounders.


Márcia Daniela Ladeira

Marcia Daniela Ladeira is a lawyer graduated for 25 years, post graduated by IBET / IBDT in Tax Law and in Contracts by EBRADI. She is a founding partner of MLS Advogados Associados, also working in the corporate, labor, criminal and litigation areas, with two units, headquarters in the city of São Paulo and another in Ribeirão Preto / SP.

15 years ago she was certified as an Environmental Auditor by the IEMA of the United Kingdom. She has been a contract arbitrator for 15 years and in 2018 she founded the CESMARC Chamber of Mediation and Arbitration of which she is also director. She has acted in a complementary and refined way across the country as part of the Orchestra® solutions team for over 15 years.

Márcia Daniela Ladeira

Marco Juarez Reichert

Graduated in Business Administration (Feevale/RS), MBA in Finance and Corporate Governance at ESPM, Post-MBA in Business Intelligence at FGV and Intensive Valuation Course at the University of Oxford (England). Entrepreneur, he has 35 years of executive experience, responsible for administration, finance, production and sales, as well as general direction. He was founder and president of Polimaster Ind. & Com. de Pigmentos e Plásticos and Kyopys Logística Empresarial, both sold in 2010 to the American multinational PolyOne Corporation, remaining as President of PolyOne Termoplásticos do Brasil Ltda until 2014.

Since then, he has been a speaker, consultant, Board Member and member of Audit and Risk Committees, being certified by the IBGC. He was a director, tax advisor and today he is an advisor to Sindiplast - RS Union of Plastics Industries. Author of the book "Management without Stress - Applied Techniques and Tools"

Marco Juarez Reichert

Marcos Ponce de Leon

Economist (Candido Mendes – RJ), Postgraduation in Human Resources (PUC-RJ) and Business Qualifying (Firjan /IEL/ COPPE).
Professional experience of over 30 years as business executive and consultant in General Management, Strategy and, specially, Human Resources, in the industrial sector, banking and air and maritime transport, both for Brazilian and foreign companies. Large experience in big events organization, such as Soccer World Cup and Olimpics, specially involving relationship with hotel chains and Tourism Secretaries, in Brazil and abroad.


Ricardo Maltz

Graduated in Economics from PUC-RS and Master in Business Management from FGV-EBAPE RJ. Postgraduate and MBA in Finance and Business Management from FGV-EPGE and Strategic Marketing from Insper. Professional experience as a business adviser and CEO, having led as a consultant several processes of restructuring companies in the industrial, refrigerated cargo transportation, retail, services, footwear and components for footwear and leather, among others. Academic experience as a professor at FGV in the MBA course, in the discipline "Business Strategy" and Post-graduation, in the discipline "Business Games".

Ricardo Maltz

Rolf Haar Jr.

Accountant, with a specialization in Strategy and a Masters Degree in Accounting Sciences with an emphasis on Corporate Finance. He is a partner at Der Kontroller Training and Consulting in Business Management Ltda. And carries over 35 years of business consulting experience, including executive and interim management positions. Acting in the controllership, finance and strategy environments, he developed work in several business segments with extensive experience in corporate reorganization and strategic repositioning. He also acts as a University Professor and Judicial Expert, qualified in Federal and State Justice (Rio Grande do Sul).

Rolf Haar Jr.

Susana Campos

Graduated in Business Administration and MBA from FEA / USP in Strategic People Management. Specialization in e-learning, Strategic Planning and Graphology. Post-graduated in Transdisciplinarity in Health, Education and Leadership, Transpersonal Psychology, Systemic Psychology with a focus on Family Constellations.

Board Member, formally trained by IBGC and member of its Human Resources Committee. She has served as an executive of national and multinational companies. Executive Director and founder of HSD - Human System Development. Speaker and lecturer of seminars and training in Organizational Development, People Strategy and Corporate Governance.

Susana Campos

Tarcísio Gargioni

Business Administration graduate (UDESC / SC) with specializations in Transport Engineering (COOPE / UFRJ) and Marketing and Services (FGV / SP). More than 50 years of experience as an executive at strategic, leadership and decision levels, in the logistics, transport (cargo and passenger) and urban mobility segments. During this period, he also worked in rail and maritime businesses and in the last 30 years in commercial aviation. He was director of national and international cargo at VASP for 10 years. Founder of GOL Linhas Aéreas and for 10 years Vice President of Marketing & Services, responsible for sales, marketing, brand building, customer service and relations, airports, commercial crew, cargo and corporate communication. At Avianca-Brasil he was Commercial, Marketing and Cargo Vice President.

He is a Board Member certified by IBGC, acting in several companies and institutions, as well as a speaker and a business consultant.

Tarcísio Gargioni

Telmo Schoeler

Business Administration graduate (UFRGS), MBA (Michigan State University - USA), with extensions in Southern Connecticut and Yale (USA) and City of London (UK). Long experience as director and president of Brazilian and international industrial and service companies and banks, including the areas of credit, investment and M&A. He has been a consultant since the 1980s when he was a co-founder partner of Strategos - Strategy & Management, as well as of Orchestra Management Solutions, of which he is Chairman, coordinator of the Governance, Strategy, Management, Succession, Finance and M&A Committee, in addition to acting as a consultant. Is a specialist in business strategy, transformation and recovery, succession of management and wealth of family businesses and M&A operations, with a history of dozens of successful deals in Brazil and abroad.

For the past 35 years he has been a member and chairman of Board of Directors or Advisory Boards of publicly traded or privately held companies, especially family-owned ones. Teaching and training national and international experience. Member of the Family Business Study Group - FGV-Law and co-author of several books related to the Governance, Succession and Sustainability of family businesses.


Valter Gilberto Broda

Business Administration graduate (PUC-RS), postgraduation in Environmental Planning (Facos / Instituto Venturi). Over 50 years business experience both in executive positions (production and supply manager, VP Administration and Finance, Export Director, CEO) in Brazil and USA, as well as providing consulting support in production, external markets, finance and general management. Founder and managing partner of DeMarco Consultoria, which operating structure was associated to Orchestra™ . Former Director of Abrameq (Novo Hamburgo) and Director for the Industrial Sector of the Economic Development and Touring Secretary of The Novo Hamburgo City Hall.


Vladimir Barcellos Bidniuk

Graduated in informatics from Unisinos, with experience in the market for over 35 years and specializations and experience in the areas of Corporate and Family Governance, Corporate Risk Management and information technology, he has worked
for companies such as Embratel, Siemens and Damovo. Certified as DPO (data protection and Privacy) and specializations such as ISO 27001 Leader Auditor by the British Standard Institute, digital forensic expertise, cyber security networks and IT governance by the industry, he acts as an executive and consultant. He taught in the postgraduate course in Administration at FGV. He was Director of Governance, founder and coordinates CRM of SUCESU-RS, that edited the book “Governance, Risk and Compliance - CRM: Follow this path”. He was coordinator of the Southern Chapter of the IBGC (Brazilian Institute of Corporate Governance).

Vladimir Barcellos Bidniuk

For regular and complementary support in management solutions, Orchestra's associated advisory team has qualified support services coming from



Over 20 years in the Corporate Communication market, Insider2 has a portfolio of several success cases. Each project is tailored in such a way that companies, entities and brands communicated strategically, through specific solutions and ways for different targets. Strategy defines and differentiates our work, where a unique proactive, multidisciplinary and dynamic behavior and positioning is a must.



TDF Contabilidade

TDF is an accounting services supplier, with head office in Porto Alegre (RS) and a branch in São Paulo (SP), providing accounting BPO, tax and human resources data and control through the Protheus ERP, for clients all over Brazil. The full knowledge of our over 40 members crew about the ERP itself, legislation and business, are a guarantee of the optimized use of Protheus, its qualified processes and the reporting on time to the client’s management and board. We provide full and required tax assurance and trust on data and information generated by the ERP.



Qualitin Consultoria

Through its methodology, Qualitin is a strong ally of companies to develop processes and manage the performance of indicators, always aiming for the best result, both for the employee and for the business as a whole. More than 25 years of experience, with companies of different segments and sizes, in Brazil and abroad. A true cultural change in the management of your business, reaching high performance and achieving incredible results.




HSD, derived from Human System Development, is a consulting company in Human Resources, that differentiates itself in the market by the flexibility in attending the specific and different needs of clients in all sectors, considering the way it proposes and handles human resources policies and processes. Our team of professionals carry a large experience accumulated in big companies and have the capacity to develop and implement people management strategies within the client’s objectives.




CESMARC is a private mediation, arbitration and conflict solving chamber, created to serve the corporate world, in all its segments. Its founders are lawyers working in the business environment for over 20 years, being aware of the existing difficulties in the legal process and procedures, as well as of the companies’ needs usually unable to obtain from the Public Judiciary structure adequate solutions when time and money variables are considered.
With an innovative structure, CESMARC provides services through 3 different platforms, at client’s convenience and choice: physically, at its headquarter in São Paulo; virtually, all over the country, using its “Cesmarc On Line” digital platform; and through an itinerant service that takes its professionals to the client’s home.



Marcondes Machado Advogados

The firm Marcondes Machado Advogados was founded in 1920, and has consolidated itself as one of the most traditional and respected law firms in Brazil, with highly specialized professionals in Corporate Law, a segment in which it has always stood out for its seriousness in handling numerous cases throughout its existence, particularly in matters of corporate restructuring, liability management and judicial recoveries.

Marcondes Machado Advogados

Miele, Ladeira, Scandiuzzi Advogados Associados

Operating for more than 20 years, we are a São Paulo based legal boutique where the 4 partners focus personally on corporate issues related to work, civil, contracts, shareholding and tax. Services are provided on processes, legal consulting, mediation, pending lawsuits and asset recovery, with the support of Brazilian and European partners.




Operates in the business management software market since 1986, providing ERP, CRM, BI, HR, POS and MOBILE solutions. With the purpose of boosting the success of business and people, CIGAM acts as an agent of digital transformation, bringing innovation, technology, productivity, management and business intelligence to the entire business ecosystem. We believe in people as protagonists of this change and we understand that success is directly related to the happiness and appreciation of all.


Board and Institutional role

Chairman – Telmo Schoeler -
Vice-Chairman – Susana Campos -

Executive Committee

Telmo Schoeler –
Susana Campos –
Márcia D. Ladeira –
Fabrício Feijó -