INSTRUMENTS TO TUNE YOUR COMPANY

Orchestra™ ‘s team of senior business consultants providing management solutions through instruments to fine tune your company, has been built and developed over more than 30 years, and is currently composed of the following associates:

SENIOR ASSOCIATED CONSULTANTS

Beti Sefrin

Dedicated for over 30 years in corporate communication, specializing in crisis management and strategic digital communication. She has a degree in Journalism, Advertising and Propaganda and a postgraduate degree in Business Administration, and participated in several international seminars on communication, marketing and negotiation, with Philip Kotler, Claus Moller and others. She was a professor at the Faculty of Publicity and Propaganda, Famecos / Puc, being a member in several editions of her body of judges of the projects enrolled in SET-Universitário Internacional, in the strategic communication planning category.
She founded RBCE - Brazilian Business Communication Network of which she is a member. Is director for Rio Grande do Sul of ABRACOM - Brazilian Association of Corporate Communication. Founder and director at Insider2 Comunicações

Denis Carraro

Bachelor in Accounting Sciences, Postgraduate in Administration, with specialization in Finance and Master in Administration and Business, with emphasis in Strategy, all from PUC-RS.

Systemic view of business and solid experience in planning, controlling, auditing and finance, obtained in executive functions for more than 20 years in medium and large companies.

He has been working in consulting for over 20 years through his company Sustentare Consultoria, with experience in various market segments. IBGC-certified Board of Directors member, with special expertise in family businesses.

Professor in undergraduate and post-graduate courses at renowned educational institutions for over 30 years.

Doris Beatriz França Wilhelm

Economist (UFRGS), with specialization in Industrial Economics, Master in International Finance (University of Westminster, London), extension in Global Finance and Development Economies (London School of Economics) and in Marketplace and Negotiation (University of London).

Solid multi-sector career developed in the capital markets – local and international – investor relations and ESG. More than 35 years as an executive and statutory director of IR in large public companies, listed in Brazil and abroad.One of the founders, former president and board member of the Brazilian Institute of Investor Relations (IBRI).

Certified Board Member, with extensive experience in public and private companies, including the IBGC. Post-graduation professor at FIPECAFI-USP and at IBGC.

Managing partner and founder of Wilhelm Consultoria em Governança Integral.

Fabrício Feijó

Master in Business Administration (EBAPE-FGV), postgraduate in Business Management and Marketing (FGV), postgraduate in Higher Education and Research Methodology (FGV-EPGE), Graduated and Social Communication (PUC-RS). He acts as a consultant in corporate management, strategic planning, marketing management and competitive intelligence in small, medium and large companies. Previous professional experience as an executive in the area of ​​Commercial Management, Marketing and Controlling.

Teacher in the disciplines of Business Administration, Strategy, Competitive Strategy, Pricing, Marketing Fundamentals, Marketing Management and Business Games. Advisor Professor of over 300 TCC's in undergraduate and postgraduate courses.

Author of the article “Effect of Merchandising Design Factors on Retail Sales”, presented at the South American Retail Congress and published in RAE Magazine, v 52, pg 628/642. – 2012.

Source code developer of Business Games and Knowledge Games.

Gil Picanço

Graduated in Business Administration (UFPR – Curitiba), with several extension courses in economics, finance, futures market, strategic planning and marketing. Has a professional experience of 57 years, 10 as a teacher, 18 as executive top positions in credit, CFO, General Manager and CEO. For the last 29 years acting a business and management consultant for medium and large companies in many sectors.

João Verner Juenemann

Graduated in Accounting and Actuarial Sciences (PUC-RS) and in Business Administration (UFRGS), with a postgraduate degree in Auditing (UFRGS + IBMEC/IAIB) and a Financial Administration course (Business Training Course – General Electric) . As an executive, he was sales manager at Banco Crefisul and Investbanco, Assistant Director at Metalúrgica Gerdau and Hercules – Talheres.

Subsequently, in 1977, he founded and was technically responsible relative to the CVM, BACEN and SUSEP for Juenemann & Associados Auditores e Consultores, an independent auditing and related services company, including tax audits for the Federal Court. Also founder, in 1999, and active at Juenemann & Associados Perícias e Investigações Contábeis Ltda, dedicated to the Family, Civil and Public Treasury Courts of the States of RS, SC and SP, either as a judge's expert or as an assistant to the parties, involving calculation of company value, assets and goodwill, valuation of intangibles, investigation of corporate fraud, etc.

For decades, he has served in dozens of companies as an independent member of Boards of Directors, Audit and Risk Committees and Fiscal Councils.

He is an active member of the IBGC as a lecturer, professor, event participant, as well as Board Member, Coordinator of the Finance, Accounting and Capital Markets Committee and Coordinator of the Southern Chapter.

Due to his specialization in registration and records, auditing, analysis, investigations and evaluations, he has already been an alternate member of the Presidency of the College of Members of the Board of Trade of the RGS State, member of the Governance Committee of State-owned Companies of the State Government of the RGS, member and president of the Board of Members of the FACPC, member of committees of the International Federation of Accountants – IFAC (NY, USA) and Board Member and President of the Federal Accounting Council (DF).

Maia Francisca G. Lannes

Graduated in Business Administration (PUC-RS) and Portuguese Language and Literature (UFRGS); MBA (EAESP-FGV), Process and Quality Management (F.Vanzolin-POLI-USP). Several extension courses in Brazil and abroad (UFRGS, PUCRS, IBMEC, FGV, ANCOR, IBM, OHIO UNIV, New York Univ, INSEAD)

Certification in tools and methodologies for project development, skills and decision making, as well as for the use of the “Lego Serious Play® system. Facilitator “GO Minimal”, “Focus Play”, Skill Management and Development - “MDS”, managing behaviors, “DISC”. Co-creator of the “Rethink methodology – redesign and decision making tools”. Skill training and development through behavioral assessment and conflict resolution.

Business and judicial mediator. More than 30 years as a consultant, Board Member, interim manager and instructor, being a partner of MFL - Services and an Orchestra® associate since its inception. Previous professional experience as an executive in the areas of telecommunications, imports, services, information technology and hospitality.

Nilvo Reinoldo Fries

Graduated in Business Administration, with a postgraduate degree in Management for Senior Executives at Banco do Brasil and in Business Management in Agribusiness (UFGRS), MBA in Business Administration and Strategy (ULBRA) and MBA in Advanced Business Management (UFMT / INEPAD) . Several specialization courses, including Board of Directors and Audit, Inspection and Controls Committee (IBGC). He is also an IBGC Certified Board Member.

Long experience in the financial and capital markets, having worked in different Brazilian regions, both in retail banking and in the corporate segment, conducting investment and development projects. At Banco do Brasil, he worked for 8 years as Branch Manager and for 14 years as Regional and State Superintendent in the retail and government areas, in the states of Rio Grande do Sul, Paraná and Amapá. He was Director of Banco da Amazônia, responsible for credit, operations and asset restructuring. He ended his executive career after 6 years as CEO of Banrisul Corretora de Valores e Câmbio.

He was a member of the Deliberative Council of SEBRAE-RS, of SEBRAE – AMAPÁ and Alternate Member of the Fiscal Council of BRADESPAR. Currently a member of the Board of Directors of Banrisul Corretora with a mandate up to May 2023.

Ricardo Maltz

Graduated in Economics from PUC-RS and Master in Business Management from FGV-EBAPE RJ. Postgraduate and MBA in Finance and Business Management from FGV-EPGE and Strategic Marketing from Insper. Professional experience as a business adviser and CEO, having led as a consultant several processes of restructuring companies in the industrial, refrigerated cargo transportation, retail, services, footwear and components for footwear and leather, among others. Academic experience as a professor at FGV in the MBA course, in the discipline "Business Strategy" and Post-graduation, in the discipline "Business Games".

Rolf Haar Jr.

Accountant, with a specialization in Strategy and a Masters Degree in Accounting Sciences with an emphasis on Corporate Finance. He is a partner at Der Kontroller Training and Consulting in Business Management Ltda. And carries over 35 years of business consulting experience, including executive and interim management positions. Acting in the controllership, finance and strategy environments, he developed work in several business segments with extensive experience in corporate reorganization and strategic repositioning. He also acts as a University Professor and Judicial Expert, qualified in Federal and State Justice (Rio Grande do Sul).

Romeu Forneck

He holds a PhD in Social Sciences from Unisinos - Brazil and PhD in Economics - Germany [1]. Master in Business Administration (Finance) from PUC-Rio; MBA in Business Management; MBA in Finance and MBA in Quality Engineering from Unisinos. Also studied Sociology [2], Foreign Trade and Economics [3]. He has over 35 years of experience: as a teacher of higher education institutions - IES; with the executive direction planning (CPO) and finance (CFO) of IES (with their hospitals); in the presidency of class organs (such as AIESEC and the Riograndense Association of Foundations - ARF); in the Presidency (CEO) of HEI, foundations and cooperatives maintainers; In financial restructuring consulting, financial planning and price strategy design, with a view to generating value and sustainability of educational and research institutions; In the financial restructuring of public agencies, such as the Porto Alegre City Hall (CFO - 2017); the structuring of governance systems and the strategic planning of educational and research institutions; Valuation of companies; Design and leadership of investment and growth projects.

Susana Campos

Graduated in Business Administration and MBA from FEA / USP in Strategic People Management. Specialization in e-learning, Strategic Planning and Graphology. Post-graduated in Transdisciplinarity in Health, Education and Leadership, Transpersonal Psychology, Systemic Psychology with a focus on Family Constellations.

Board Member, formally trained by IBGC and member of its Human Resources Committee. She has served as an executive of national and multinational companies. Executive Director and founder of HSD - Human System Development. Speaker and lecturer of seminars and training in Organizational Development, People Strategy and Corporate Governance.

Tarcísio Gargioni

Business Administration graduate (UDESC / SC) with specializations in Transport Engineering (COOPE / UFRJ) and Marketing and Services (FGV / SP). More than 50 years of experience as an executive at strategic, leadership and decision levels, in the logistics, transport (cargo and passenger) and urban mobility segments. During this period, he also worked in rail and maritime businesses and in the last 30 years in commercial aviation. He was director of national and international cargo at VASP for 10 years. Founder of GOL Linhas Aéreas and for 10 years Vice President of Marketing & Services, responsible for sales, marketing, brand building, customer service and relations, airports, commercial crew, cargo and corporate communication. At Avianca-Brasil he was Commercial, Marketing and Cargo Vice President.

He is a Board Member certified by IBGC, acting in several companies and institutions, as well as a speaker and a business consultant.

Telmo Schoeler

Business Administration graduate (UFRGS), MBA (Michigan State University - USA), with extensions in Southern Connecticut and Yale (USA) and City of London (UK). Long experience as director and president of Brazilian and international industrial and service companies and banks, including the areas of credit, investment and M&A. He has been a consultant since the 1980s when he was a co-founder partner of Strategos - Strategy & Management, as well as of Orchestra Management Solutions, of which he is Chairman, coordinator of the Governance, Strategy, Management, Succession, Finance and M&A Committee, in addition to acting as a consultant. Is a specialist in business strategy, transformation and recovery, succession of management and wealth of family businesses and M&A operations, with a history of dozens of successful deals in Brazil and abroad.

For the past 35 years he has been a member and chairman of Board of Directors or Advisory Boards of publicly traded or privately held companies, especially family-owned ones. Teaching and training national and international experience. Member of the Family Business Study Group - FGV-Law and co-author of several books related to the Governance, Succession and Sustainability of family businesses.

Valter Gilberto Broda

Business Administration graduate (PUC-RS), postgraduation in Environmental Planning (Facos / Instituto Venturi). Over 50 years business experience both in executive positions (production and supply manager, VP Administration and Finance, Export Director, CEO) in Brazil and USA, as well as providing consulting support in production, external markets, finance and general management. Founder and managing partner of DeMarco Consultoria, which operating structure was associated to Orchestra™ . Former Director of Abrameq (Novo Hamburgo) and Director for the Industrial Sector of the Economic Development and Touring Secretary of The Novo Hamburgo City Hall.

For regular and complementary support in management solutions, Orchestra's associated advisory team has qualified support services coming from

BRAZILIAN AND INTERNATIONAL INVESTMENT MANAGEMENT, ASSET PROTECTION, WEALTH, TAX AND SUCCESSION PLANNING

Westchester Financial Group

Is an American consulting firm dealing in fiduciary and financial matters. Since 1989, we have been operating in a global, agile and versatile manner, mainly in international asset protection, tax and succession planning. Westchester Financial Group  Provides a "one-stop-shop", which will fully satisfy the commercial and financial interests of our clients, thus eliminating the need to seek help from different sources. We are able to guide you in the following aspects: -  Asset and inheritance protection structures; - Creation of companies, Trusts and Foundations in jurisdictions with favorable taxation, in addition to assisting the client in entering  the North  American market, aiming at investments in securities, real estate and operational assets.

CORPORATE AND STRATEGIC COMMUNICATION

Insider2

Over 20 years in the Corporate Communication market, Insider2 has a portfolio of several success cases. Each project is tailored in such a way that companies, entities and brands communicated strategically, through specific solutions and ways for different targets. Strategy defines and differentiates our work, where a unique proactive, multidisciplinary and dynamic behavior and positioning is a must.

LEGAL SUPPORT

Guiar Consultoria

GUIAR CONSULTORIA is a law firm based in Porto Alegre, Brazil, with more than 20 years of experience throughout the country, specialized in generating value for technology buyers and sellers.

Focuses on services that support the preparation, negotiation, contracting and management of IT contracts, in addition to the implementation and monitoring of the DPGL journey and DPO services.

Trains corporate clients in technology purchasing and negotiation, methodology and aims to rationalize and reduce costs when negotiating new technology contracts.

Xavier Vasques Advogados Associados

Xavier Vasques is a law firm started in 1991, headquartered in Porto Alegre (OAB/RS 274) and also operating in São Paulo and Brasília. We offer legal solutions for individuals and legal entities, through the practice of preventive and contentious law. We practice excellence law, with each case examined from the most diverse angles, in search of the best possible solution, always aiming for a comprehensive solution to our clients' problems, that is, one that generates the best possible result in terms of legal and economic.

The office's business area is headed by partner André Vasques, and his skills include Civil and Business Law, Corporate Law, Restructuring, Recovery and Insolvency of Companies, Tax and Conflict Resolution, both in the judicial and extrajudicial spheres. He specializes in Environmental and Urban Law, Civil Law, Civil Procedure, Labor Law and Tax Law. He has extensive experience in legal advice for companies from a wide range of sectors, such as industry, commerce and services, on issues such as mergers and acquisitions, commercial contracts, structuring new businesses, real estate issues, etc., including civil and business litigation.

It has a well-known performance in judicial recovery and bankruptcy, always focused on finding the best alternative for restructuring and business continuity.

It is a member of TMA Brasil, an international association that brings together professionals specialized in management, restructuring and recovery of companies in crisis, and of INSOL International, based in London, which brings together associations and professionals specialized in restructuring, insolvency and bankruptcy.

PEOPLE STRATEGY AND ORGANIZATIONAL DEVELOPMENT

HSD

HSD, derived from Human System Development, is a consulting company in Human Resources, that differentiates itself in the market by the flexibility in attending the specific and different needs of clients in all sectors, considering the way it proposes and handles human resources policies and processes. Our team of professionals carry a large experience accumulated in big companies and have the capacity to develop and implement people management strategies within the client’s objectives.

PROCESS CONTROL & KPI MANAGEMENT

Qualitin Consultoria

Through its methodology, Qualitin is a strong ally of companies to develop processes and manage the performance of indicators, always aiming for the best result, both for the employee and for the business as a whole. More than 25 years of experience, with companies of different segments and sizes, in Brazil and abroad. A true cultural change in the management of your business, reaching high performance and achieving incredible results.

RISK MANAGEMENT, INSURANCE, PENSIONS, AND SECURITIZED INVESTMENTS

Martins e Mendonça

Gigui Martins – Graduated in Public Relations from PUCRS with a specialization in international relations, she worked as commercial director in the South African market serving city halls and construction companies for more than four years, through the development of an innovative project, representing national and international companies. Qualified as an agent for Trinity American Inc (Tulsa – Oklahoma) participating in several training courses. It's on LinkedIn.

Márcia Maciel Mendonça – Graduated in Literature (UFRGS) and MBA in Business Management (UFRGS), with published article. She served as an advisor for more than 10 years in the Legislative Assembly, Federal Chamber, Palácio Piratini and Secretariat of Agriculture. But it was at Federasul/ACPA, as Supervisor of the Affiliate and Associate Service areas, responsible for creating solutions aimed at ACPA members that she stood out, including being a success story within the Credit Cooperative that served the entities. Qualified as an agent for Trinity American Inc (Tulsa-Oklahoma) participating in various national and international training, training and seminars. It's on LinkedIn.

 We are Martins & Mendonça. We have worked with risk and benefits management in the national and international market, together with the best insurance companies, for more than 15 years, bringing diversification with excellence and solidity. We are agents of the North American company Trintity Americana Inc., therefore having access to global tools in services and solutions for insurance, pensions and securitized investments, through a personalized analysis, thus verifying the real need.

Through us, your main advantages are:

  • The reestablishment of its economic balance through immediate liquidity in adverse situations.
  • The preservation of your heritage for future generations.
  • Earning your income in dollars.

For information and services contact:

Gigui Martins: 55 51 98058 8135 | Márcia Mendonça: 55 51 99296 2222

E-mail: gestaomartinsemendonca@gmail.com

Institucional role

Telmo Schoeler - Chairman
tschoeler@orchestrasolucoes.com.br